FREE WEBINAR

Attracting High-Value Cases

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We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Joe Wilson, founder of his own Atlanta firm and partner of Nick Rowley, focuses his marketing efforts on landing high-value injury cases.
 
His primary marketing channels are lawyer referrals, Google ads, and social media, both organic and paid.

In this session, you will learn:
  • The primary way he stays top of mind with referral sources
  • ​How Joe demonstrates expertise to prospective referral partners
  • The social topics working best for him
  • ​His video production process
  • Joe's approach to newsjacking
  • ​How he sets his marketing budgets
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Joseph Wilson, Injury Attorney 

Mr. Wilson attended law school at Washington University; considered by U.S. News & World Report as one of the top 20 law schools in the nation. Upon graduation, Joseph was awarded the prestigious John W. Calhoun Trial Practice award for demonstrating excellence in trial advocacy.

As a practicing attorney, Joseph received recognition by National Trial Lawyers as one of the top 40 lawyers under the age of 40. He had previously been selected as one of the top 30 under 30 by the Atlanta Business Chronicle. In 2020, fellow members of the Georgia Bar voted Joseph as a Georgia Super Lawyer Rising Star. He has also been recognized for his outstanding service to Fulton County schools. Giving back to the community and philanthropy remains paramount to his vision and philosophy.