How AI Increases My Productivity and Enhances My Marketing


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
This Michigan technology lawyer uses AI in his practice – every day and all day. Attorney Enrico Schaefer leverages it for prospect education, client communication, work product creation, and marketing support. 

In this high-value session you will learn: 
  • Why adoption of AI is critical to your firm’s long-term survival 
  • ​How AI can multiply your productivity 
  • ​How AI can improve the quality of your work product 
  • ​How AI can improve and expand your marketing 
  • ​Setup steps to ensure data security and privacy 
  • ​The two best ways to encourage others in your firm to adopt AI 
  • ​And most valuable, the technology that allows you to speak your instructions to ChatGPT using the same language you would with a human assistant
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Enrico Schaefer

Enrico Schaefer is a seasoned trial attorney practicing complex litigation, AI, Web3, blockchain, internet, social media, domain, copyright, and trademark law globally. 

Enrico has first-chair trial experience in various litigation matters, including class action litigation, mass arbitration, internet, domain law, cybersquatting actions, intellectual property, non-competes, commercial and commercial and fiduciary litigation, Uniform Domain Name Dispute Resolution Policy (“UDRP”) and IP licensing. He has represented some of the largest companies in the world in litigation, AI, blockchain, crypto, NFT, Web2 domain name, Web3 domain name, trademark, copyright, and related matters. 

He is a frequent author and presenter on protecting business interests in a global Internet economy. Enrico represents companies and business interests worldwide, including over 23 different countries.