Maintaining 300 Open Cases with a $10,000/Month Marketing Budget with Attorney Peter Michael


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Several viral videos vaulted this New Jersey injury and DWI lawyer to 100,000 Instagram followers and 50+% annual revenue growth.  

We learn in this inspirational session with attorney Peter Michael that: 
  • Handling traffic tickets and DWIs generates injury clients 
  • ​Posting 2-3 times/week has been sufficient to obtain massive follower growth 
  • ​Foreign-language Facebook Ads deliver a high ROI 
  • ​Local SEO remains cornerstone marketing for most firms 
  • ​Videos on everyday law are a proven route to more views and followers 
  • ​Marketing for a reactive specialty like personal injury requires a healthy dose of branding
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Peter Michael

Peter A. Michael is the founder of Peter Michael Law. Peter focuses his practice primarily on Personal Injury Negligence Matters such as: Auto Car Accidents, Truck Accidents, Motorcycle Accidents, Uber and Lyft Accidents, Slip and Falls, and various other Negligence Cases. 

Prior to forming his own firm, Peter worked extensively on various civil litigation matters, including Landlord-Tenant issues, commercial litigation, and workers compensation matters for two mid-size New Jersey Law Firms. Peter is not an attorney whom shies away from trial. Early in his career, Mr. Michael has notable wins within multiple Superior Courts in New Jersey. 

Peter is also an active member of the New Jersey State Bar Association and the Hudson County Bar Association. During his free time, Peter enjoys traveling with friends and family, playing sports, and serving his Church Community.