Rapid Growth from Innovative Messaging & Channels 


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Attorney Frank Udinson launched his Philadelphia workers’ comp and injury firm less than two years ago, but is already signing 30-35 cases a month. He is an innovative marketer, using distinctive messaging and novel venues.  

He has also generated a large Instagram following using collaborations and boosting. He is definitely a marketer to watch.

In this interview, you'll learn how Frank has:
  • Quickly generated a massive Instagram following with collaborations and boosting 
  • ​Creatively uses ChatGPT for video topic generation 
  • ​Successfully fought a battle of the billboards with big spender Morgan & Morgan 
  • ​Inexpensively obtained a memorable URL and phone number 
  • ​Brainstormed some truly novel marketing approaches, which he is now testing
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Frank Udinson

Frank Udinson is a partner with Win Big Law and focuses his practice primarily on Pennsylvania workers’ compensation law, personal injury law, and Veterans Benefits. 

In the Spring of 2013, Mr. Udinson was accredited by the Veterans’ Administration as an attorney to assist with claims for VA benefits. 

Prior to founding Win Big Law, Mr. Udinson practiced at one of Pennsylvania’s preeminent workers’ compensation law firms. Initially, after completing law school in 2010, Mr. Udinson worked as an Assistant District Attorney for the Philadelphia District Attorney’s Office, where he prosecuted criminal cases in Municipal Court. Over the years, Mr. Udinson has obtained over 1 million dollars in benefits for veterans and has assisted thousands of injured workers in obtaining workers’ compensation benefits. 

Mr. Udinson obtained his law degree from the Widener University School of Law, where he graduated magna cum laude, and earned his bachelor’s degree in marketing from DeSales University in 2007.